Privacy Policy

The words whose initial letters are capitalized have meanings defined under the following conditions. These definitions shall have the same meaning regardless of whether they appear in singular or plural. For the purposes of this Privacy Policy:

Account

— A unique account created for You to access our Service or parts of our Service.

Affiliate

— An entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares or securities entitled to vote for election of directors or other managing authority.

Application

— PRONTO CARS, the software program provided by the Company.

Company (“We”, “Us”, “Our”)

— PRONTO CARS (LONDON) LTD, Ground Floor Front, 5 Sutherland Avenue, London, W9 2HE. For the purposes of the GDPR, the Company is the Data Controller.

Cookies

— Small files placed on Your device by a website, containing details of Your browsing history among its many uses.

Country

— United Kingdom.

Data Controller

— For the purposes of the GDPR, the Company as the legal person which alone or jointly determines the purposes and means of the processing of Personal Data.

Device

— Any device that can access the Service such as a computer, a cell phone or a digital tablet.

Personal Data

— Any information that relates to an identified or identifiable individual, such as a name, identification number, location data or online identifier.

Service

— The Application or the Website or both.

Service Provider

— Any natural or legal person who processes the data on behalf of the Company. For the purposes of the GDPR, Service Providers are considered Data Processors.

Usage Data

— Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Website

— PRONTO CARS, accessible from www.prontocars.co.uk.

You

— The individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service. Under GDPR You may be referred to as the Data Subject or the User.

Personal Data. While using Our Service, We may ask You to provide certain personally identifiable information that can be used to contact or identify You, including but not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Bank account information in order to pay for products and/or services within the Service

When You pay via bank transfer, We may ask for additional information to verify Your identity and comply with anti-fraud/legal requirements, such as date of birth, passport or National ID card, bank card statement, and other information linking You to an address.

Usage Data is collected automatically when using the Service and may include Your Device’s IP address, browser type and version, the pages You visit, time and date of Your visit, time spent on pages, unique device identifiers and other diagnostic data. When You access the Service through a mobile device, We may collect device type, unique device ID, IP address, mobile operating system and mobile browser type.

Information Collected while Using the Application. With Your prior permission We may collect information regarding your location to provide and improve features of Our Service. You can enable or disable access at any time through Your Device settings.

We use Cookies and similar tracking technologies (beacons, tags, and scripts) to track activity on Our Service and store certain information. Cookies can be “Persistent” or “Session” Cookies. Where required by law, we use non-essential cookies (such as analytics, advertising and remarketing cookies) only with Your consent, which You can withdraw at any time. We use the following categories:

• Necessary / Essential Cookies (Session, administered by Us) — essential to provide the Service, authenticate users and prevent fraudulent use of accounts.
• Cookies Policy / Notice Acceptance Cookies (Persistent, administered by Us) — identify if users have accepted the use of cookies.
• Functionality Cookies (Persistent, administered by Us) — remember choices You make, such as login details or language preference.

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor its usage.
• To manage Your Account and your registration as a user of the Service.
• For the performance of a contract for the products, items or services You have purchased.
• To contact You by email, telephone, SMS, or push notifications regarding updates or service communications.
• To provide You with news, special offers and general information about similar goods, services and events, unless You have opted out.
• To manage Your requests to Us.
• For business transfers, such as a merger, restructuring or sale of some or all of Our assets.
• For other purposes such as data analysis, identifying usage trends, and evaluating and improving our Service.

We may share Your Personal Data in the following situations:

• With Service Providers — to monitor and analyze use of our Service, for payment processing, and to contact You.
• For business transfers — in connection with any merger, sale of assets, financing or acquisition.
• With Affiliates — who We require to honor this Privacy Policy.
• With business partners — to offer You certain products, services or promotions.
• With other users — where You interact in any public areas of the Service.
• With Your consent — for any other purpose.

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, and to comply with our legal obligations, resolve disputes and enforce our agreements. Where possible we apply shorter retention periods or reduce identifiability. The periods below are maximum (“up to”) periods:

• User Accounts — duration of your account relationship plus up to 24 months after closure.
• Support tickets and correspondence — up to 24 months from ticket closure; chat transcripts up to 24 months.
• Website analytics, application usage statistics and server logs — up to 24 months.
• Transaction records, billing and invoice records — up to 10 years, to comply with tax and financial regulations. Card details are not stored on Our servers.

When retention periods expire, We securely delete or anonymize Personal Data. Residual copies may remain in encrypted backups for a limited period and are not restored except where necessary for security, disaster recovery or legal compliance.

Transfer. Your information may be transferred to — and maintained on — computers located outside of Your jurisdiction, where data protection laws may differ. Where required by law, We ensure appropriate safeguards are in place before any transfer.

Delete. You have the right to delete or request that We assist in deleting the Personal Data We have collected about You. You may update, amend or delete Your information by signing in to Your Account, or by contacting Us. We may need to retain certain information where we have a legal obligation or lawful basis to do so.

Disclosure. Your Personal Data may be disclosed in the event of a business transaction (merger, acquisition or asset sale), to law enforcement where required by law, or in good faith to comply with a legal obligation, protect the Company’s rights, prevent wrongdoing, protect the personal safety of users or the public, or protect against legal liability.

Security. The security of Your Personal Data is important to Us, but no method of transmission over the Internet or electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

We may provide paid products and/or services and use third-party payment processors. We will not store or collect Your payment card details — that information is provided directly to Our third-party payment processors, who adhere to PCI-DSS standards. Payment providers may include Apple Store In-App Payments, Google Play In-App Payments, Stripe and PayPal.

We may use third-party Service Providers such as Google Places to maintain and improve our Service; information is held in accordance with Google’s Privacy Policy.

We may process Personal Data under the following conditions:

• Consent — You have given consent for one or more specific purposes.
• Performance of a contract — processing is necessary for an agreement with You.
• Legal obligations — processing is necessary for compliance with a legal obligation.
• Vital interests — to protect Your vital interests or those of another person.
• Public interests — for a task carried out in the public interest.
• Legitimate interests — for the legitimate interests pursued by the Company.

You have the right, and by law if You are within the EU/UK, to:

• Request access to Your Personal Data and receive a copy of it.
• Request restriction of processing in certain circumstances.
• Request correction of incomplete or inaccurate information.
• Object to processing based on legitimate interests or for direct marketing.
• Request erasure of Your Personal Data where there is no good reason to continue processing it.
• Request the transfer of Your Personal Data in a structured, machine-readable format.
• Withdraw Your consent at any time.

You may exercise these rights by contacting Us; We may ask You to verify Your identity. We generally respond within one month, extendable by two further months where necessary. You also have the right to complain to a Data Protection Authority.

Our Booking Applications (“Booking App” and “Driver App”) collect and process personal information to provide our transportation services and fulfil your booking requests. We may collect: name, email address, telephone number, postal address, pickup and destination addresses, and payment-related information (where applicable). This is used solely to provide and manage your bookings, communicate about our services, process payments, and comply with legal obligations.

Buddy Feature. Our Booking App includes an optional ‘Buddy’ feature that lets you share journey details with another person. Access to your contacts is entirely optional and used only to let you select a contact to receive trip-related notifications. We do not store your contact list on our servers or use it for marketing.

Location Data. Our apps collect precise location data, subject to your permission — to suggest an accurate pickup address, display your driver’s location and ETA, allocate the nearest driver, provide navigation, monitor trip progress, and assist with support, safety and fraud prevention. You may disable location permissions at any time, though some features may stop working.

Push Notifications. With your permission, our apps may send booking confirmations, driver arrival notifications, trip updates and service-related communications. You can disable these at any time through your device settings. Permissions (Location, Contacts, Notifications) are used solely to provide the functionality described and are never used for advertising or sold to third parties.

As operator of the Facebook Fan Page (facebook.com/prontocarslondon), the Company and Facebook are Joint Controllers. We use Facebook Insights to obtain anonymized statistical data about Our users. For more information, please review the Facebook Privacy Policy.

Our Service does not address anyone under the age of 16, and We do not knowingly collect personally identifiable information from anyone under 16. If You are a parent or guardian and are aware that Your child has provided Us with Personal Data, please contact Us and We will take steps to remove that information.

Our Service may contain links to other websites that are not operated by Us. We have no control over, and assume no responsibility for, the content or privacy practices of any third-party sites, and strongly advise You to review their Privacy Policies.

We may update Our Privacy Policy from time to time and will notify You by posting the new policy on this page, updating the “Last updated” date, and where appropriate via email or a prominent notice. Changes are effective when posted on this page.

If you have any questions about this Privacy Policy, You can contact us:

• By email: admin@prontocars.co.uk
• By visiting this page on our website: www.prontocars.co.uk